I recently had the privilege of leading a workshop on entrepreneurship in Jordan’s governorates, villages, and rural communities. Partnering with the Crown Prince Foundation, we explored the unique opportunities, challenges, and mindset shifts needed to build sustainable businesses outside of Amman. If you’re interested in rural development or thinking about starting a venture in a less populated area, here are some key takeaways from our session:
- The Power of Local Perspective: We discussed the importance of understanding the needs, values, and existing resources of a community before trying to introduce new business ideas. It’s about working with the community, not just for them, to foster genuine ownership of entrepreneurial projects.
- Embracing Diverse Opportunities: While industries like tourism, agriculture, and food production are often seen as the backbone of rural business, we challenged ourselves to think beyond the obvious. What skills, talents, or untapped resources exist within the community that can be turned into viable enterprises?
- Building Sustainability, Not Just Profits: Creating a business that will truly thrive in the long term means focusing on its continued value to the community. We explored how to plan for longevity, whether it’s a for-profit business or an initiative providing essential services or social benefit.
With the graduates of the “In the footsteps of Al Hussein” program.
Are you a rural entrepreneur or thinking about starting a business outside of a major city? I’d love to hear your thoughts and experiences! Share in the comments below – let’s inspire each other.
