There’s a special kind of energy that comes from working with early-stage startups. It’s a mix of raw passion, boundless creativity, and a hunger to learn. I felt that in spades during my workshops with Zain Al Mubadara – what an incredible program offered by ZAIN Jordan! I was invited to lead training sessions on pitching and storytelling for the program’s participants, and honestly, it was a blast. Twice the energy, too, since I ran the workshop for two different groups, each with over 50 attendees. The laughter, the interaction, the sheer enthusiasm – it was infectious.
It’s an honor to be part of a program that’s already made such a difference in the Jordanian startup ecosystem. Zain Al Mubadara has helped so many entrepreneurs get their start, and I’m thrilled I could contribute to their journey. These workshops weren’t just about sharing generic pitching tips; they were about sharing my journey. I’ve been in their shoes. I’ve pitched my own businesses in Shanghai, Dubai, Barcelona… you name it. I’ve experienced the highs and lows, the wins and the (sometimes painful) learning experiences. I’ve won prizes, met amazing people, and learned more than I could have imagined.
And that’s what made these workshops unique. It wasn’t just theory; it was real-world, hands-on experience. I shared what actually works, what resonates with investors, and how to craft a pitch that tells your story authentically. Because that’s what pitching is all about – telling your story in a way that captivates your audience and makes them believe in your vision.
Think about it: Your pitch isn’t just a presentation; it’s a conversation. It’s a chance to connect with someone on a human level and share your passion. And passion is contagious! If you don’t believe in your idea, how can you expect anyone else to?
Here are a few pitching tips I shared with the Zain Al Mubadara participants (and anyone else who’s listening!):
- Know your audience: Who are you pitching to? What are their priorities? Tailor your message to resonate with them.
- Keep it concise: Investors have short attention spans. Get to the point quickly and highlight the key value proposition.
- Practice, practice, practice: The more you rehearse, the more confident you’ll be. Practice your pitch in front of a mirror, friends, family – anyone who will listen!
- Be authentic: Let your personality shine through. Don’t try to be someone you’re not.
- Tell a story: Connect with your audience on an emotional level. Make them care about your problem and your solution.
It’s been incredibly rewarding to see the success of past Zain Al Mubadara graduates. Some of today’s most promising Jordanian entrepreneurs were in those workshops, learning how to pitch effectively. It’s a privilege to have played a small part in their journey. If you’re an early-stage founder looking to refine your pitch and connect with investors, I’d love to connect. Let’s talk about how I can help you tell your story and bring your vision to life.
