
So, I was on Al Mamlaka’s morning show today, talking about something I’m truly passionate about: the power of storytelling in business. And yes, there’s a photo with Isra Tbishat, the host, because that’s how these things go. But honestly, what struck me was how genuinely engaged she was. It wasn’t just another interview; it felt like a real conversation. We dove into why crafting a compelling narrative matters, regardless of your industry. Isra made it easy, creating a space where the discussion flowed naturally. It’s refreshing to have those moments, where the “on-air” feeling fades, and you’re just talking to someone who gets it. An honor, truly, and a reminder that good conversations can happen anywhere, even under studio lights.